Task 3: Understanding the design of a suite of television idents

Understanding the design of a suite of television idents

Disney Channel:

First Idents - These are the very first idents of Disney Channel UK from October 1995 until February 1997. The idents were based on a simple shape of the head of Mickey mouse.

Bubbles, Fireworks, Paint Splats, Trumpets, Sparklers, Winter and Christmas

Red and Blue - From February 1997 to 30 April 1999, the idents feature red and blue objects, forming the logo irregularyly with the Walt Disney's signature font in red and the Channel Text in Blue.

Balloon, Blod, Ice Cream, Holly, Tomato Ketchup, Mistletoe, Straw, Snowflakes (Red), Snowflakes (Blue) and Stars

Circles Idents - May 1999 to March 2003, the Circles Idents feature three circular objects forming the Mickey Mouse head shape in many different ways. When the new logo was first launched, 9 idents appear with the new look. Then new idents by different companies appeared starting on June 1999. The first 9 idents were;

Discoball, Raindrops, Pumpkins, Computer, Laboratory, Clouds, Chrome Blod, Spotlights and Soap Bubbles.

Also, custom logos for specific programmes (and occasionally Disney's theatrical releases) are also made, such as;

Grapevines to promote A Bug's Life, Map for Peter Pan, Greek Pot for Hercules, Sunset for Lion King 2, Lawn for Home Improvement, and Rose for Beauty and the Beast.

Bounce and Ribbon - From March 2003 to September 2011, the Disney Idents changed to the Hip design package (which replaced the 1997 Disney Channel on-air look in the U.S.) voiced the channel's kick start into the new millennium with a message of friendship to the family viewing audience of the 21st century. Moreover, Disney Channel started using a series of celebrity bumpers still in use, featuring live-action or animated characters often drawing characters often drawing the Disney Channel logo using a glow stick.

On January 2007, Disney Channel kept the 2002 logo, but the hip look was replaced with new idents and graphics, which feature a ibbon swirling around until it morphs into the logo. On 2010, new mini-idents were produced for specific programs, such as Phineas and Ferb and Wizards of Waverly Place.

Mickey Mouse for Mickey Mouse's Clubhouse, Jake Thomas for Lizzie McGuire, Peyton List for Jessie, Perry the Platypus for Phineas and Ferb and the Yellow Logo for Disney Channel.

American Dragon: Jake Long, Dave the Barbarian, Lizzie McGuire, Lilo and Stich: The Series, Phil of the Future, Kim Possible, Recess: The Series, That's So Raven, The Suite Life of Zack and Cody, The Legend of Tarzan, Art Attack and Hannah Montana

Smartphone Idents - From September 2011 to July 2014, Disney Channel launched the idents in a form of smartphone app logo and the ribbon is replaced by a sparkling comet.

Red Carpet, Sonny with a Chance, Fish Hooks, Shake It Up, Suite life on Deck, Wizard of Waverly Place and How to be Indie

Smartphone Idents - From August 2014 to Present Day, Disney Channel introduced their Present Idents with images at the back showing what kind of events or adventure the viewers are seeing.


Wedding, Splash, Bubbles, Birthday, Camping and Crickets

That Concludes the Task